realiance can make monopoly over the fmcg bussiness in india . it is the next target of mukesh ambani

 


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Reliance Consumer Products, a subsidiary of Reliance Industries, is aiming to shake up India’s chips, namkeen, and biscuits markets by providing significantly higher trade margins across the supply chain. Following its efforts in the cola sector with Campa Cola, Reliance is now applying a similar strategy to its snack brands, Alan Bugles and Snactac. Super stockists, who typically earn around 3-5% in margins from other major brands, are being offered approximately 6.5% by Reliance. This move is intended to incentivize and strengthen relationships with distributors and stockists, making Reliance a preferred partner in the competitive FMCG sector. By increasing profitability for its trade partners, the company is likely aiming to secure a stronger foothold in the market and challenge established players.
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